A methodology that ticks!

This is the time for us to talk of one of the key methodologies that we adopt at 3D Organisation Ltd, to make things work...

It's the Human Commercial™, a unique methodology that we adopt to make the marketing ventures tick. What exactly is this methodology all about?

It's nothing but using sales representatives to interact directly with customers and thereby develop a rapport with them. This rapport forms the base of all promotional activities that are carried out for clients. The advantages of this methodology are:

• It helps the company form a comprehensive and correct idea of customers' tastes, interests and needs, which helps them plan strategies and modes of marketing.
• It provides a human touch to direct marketing, which consequently gets translated into high volume customer acquisition for clients.
• It helps present brands in person to customers.
• It helps cut through the 'noise' of a crowded marketplace.
• It helps get instant feedback.

So that's the basis of all the work we do at 3D Organisation; isn't that great?!

3D Organisation Ltd: for DIRECT business responses!

Companies across the globe no longer prefer to stick with conventional ways of doing business, as people have started realising how important it is for them to go direct to prospective customers, to initiate a conversation, leading to a business deal.

Face-to-face communication does work more than an indirect means of communication; responses are quick and measurable - one can know what the customers need at the first place, and make product presentations up-front, and work on the comments and feedbacks received on the products.

In this era, of premium brands, customers would only go for products that are POPULAR with the masses (courtesy: effective marketing campaigns); and business units with limited budgets may often be in a fix, not knowing how to market or promote their products to a specific market segment.

3D Organisation Ltd uses the Human Commercial™ to raise brand awareness in various markets. Be it for residential marketing, event marketing, business-to-business marketing, or other, direct marketing is VERY effective!

3D Organisation Ltd: A great company Culture...

At 3D Organisation Ltd, we have a great company culture. Our team, which is highly motivated, enthusiastic and goal orientated, strives to create a good balance between a fun and lively working environment. At the same time our team works with a perfectly professional approach to what we do here.

We consider providing opportunities as one of our core values and at 3D Organisation, we have huge growth plans. We spend time in investing and developing the team and this, we are sure, will contribute to our growth. We conduct coaching-sessions everyday; there is a one-on-one mentoring programme which suits ambitious individuals who could thereby thrive and progress within the organisation.

It's the company's progression structure that allows equal opportunities for all members of the team. All the same, if someone works too hard and puts in more time, they are paid back, but in a very different manner. 3D Organisation Ltd puts their future in their hands and gives them the opportunity to progress and develop based on efforts and results.

3D Organisation Ltd: The Business Development Programme

At 3D Organisation Ltd, we offer sales and marketing guys a proven way to get started with a career in the sales and marketing industry.

So if you are really on the look-out for something dynamic, just hop in. We would make sure things go great for you. It will be a fun environment; ample opportunities will be provided to help develop skills needed to run your own direct sales company. It's a one-on-one coaching; and progression will come as per your pace. So it all depends on you, to a great extent as to how far you go and how you fare.

We, at 3D Organisation, make sure we have for you the perfect kind of Business Development Programme that helps instil leadership, motivation and time management skills and also helps develop an understanding of how to develop others. The different stages of the programme are:

Stage 1: Here the Field Representative covers the basic elements of sales and customer service. The emphasis is on developing the essential skills that allow you to effectively represent clients.
Stage 2: The focus here is on leadership skills. This stage teaches you how to plan and utilise time effectively and develop self motivation skills that enable you to take responsibility for coaching and mentoring others in the team.
Stage 3: Team Leadership is the focus here. The emphasis is on honing your skills at motivating and maximising performance, which applies both for the individual in you and your team as a whole.
Stage 4: This concerns Assistant Ownership. The stress is on teaching you things needed to run an effective Marketing Company of your own.
Stage 5: This stage focusses on teaching ownership skills that would help you run your own marketing company and influence its growth, profitability and success. For this you'd have to apply the knowledge you have gained by completing the 3D Organisation Business Development Programme.

3D Organisation Ltd: Sales Programme that works

3D Organisation Ltd works with a sales programme that does wonders with results.
At 3D Organisation, we offer people the basic skills that are required to succeed within the face to face marketing industry. It doesn't matter if you come to us with much experience or with less or no experience at all. We offer you the opportunity to develop yourself through our various coaching techniques. These include customer service and best practice, presentation and public speaking skills.

Though we work with  limited responsibility at this stage of the business, the sales programme offers a fun, learning environment with the chance to gain sales skills, needed in any day to day dealings with customers. All we require from a successful candidate who comes in is a willingness to learn and professional communication skills.

The Sales Programme at 3D Organisation Ltd has been known to deliver results of the best kind, at all times.

3D Organisation Ltd: The way things work...

Today let's talk business, let's see how things work with 3D Organisation Ltd.

Brand awareness is what every business aims at today. The emphasis is always on bringing on board new customers. Direct marketing is the most effective way to do that. Many large and reputed companies are now doing away with traditional marketing strategies and have started outsourcing direct marketing requirements to specialists like us.

At 3D Organisation, we provide our clients with national reach and a team of over 400 product trained sales representatives. We work within different sectors, like telecommunications, utilities, charities and insurance. The objective is always to deliver a high standard of customer service to the end consumer as well as an excellent yet cost effective marketing campaign for our clients. We have at 3D Organisation Ltd a comprehensive sales coaching and business development program which ensures that clients are represented to the highest standard and the Field Representatives we contract are the best possible brand ambassadors.

History, but not the history of 3D Organisation Ltd...

Speaking about 3D Organisation Ltd will take you back to the history of the company. Agreed that history may sound boring to many; but as we had said in our last post, a small dose of history works good, for the intellect, for the mind. So let's see if we can try enrich your minds and do some good for your intellect.

This is not the history of 3D Organisation; this is the history of direct marketing, re-told from a layman's perspective. We have come a long way from the times of the travelling traders of the past who needed no database or technical support to go on with his trade. We are also almost past the era where it was all direct between the local seller and the local client- personal, informal and more friendly than business-like, though business was always done. We are now into the age of organised direct marketing, which itself is flourishing like an industry.

So, from the 21st century, from the age of 3D Organisation Ltd and many such direct marketing concerns, let's take a trip on a time machine back to 2000 BC and to Ancient Babylonia. The Code of Hammurabi, a monument of Babylonian law, had special clauses to protect the welfare and the integrity of the Babylonian direct seller, who was referred to as the 'peddler'. We should remember that early direct sellers – hawkers, peddlers, traders, itinerant merchants and caravans – were part of an ancient tradition and its origin was not just related to man need to sell and buy goods, but also to communicate. The early civilizations of Egypt, Syria, Babylonia and India were actually involved in trade. Greece was connected to the rest of Asia through caravan trade. People in Anatolia (today's Turkey) went about on donkeys selling cloth. There was much of direct selling in Athens in the 5th Century AD. There are references to travelling sellers and peddlers in works of literature too. Homer's mythic hero Ulysses posing as a travelling trader is one instance. In the 5th Century, there was the instance of the direct seller selling his wares from stalls and shops and also those sellers who travelled to different places and sold their wares. The 10th Century saw worldwide economic expansion happening and with the middle ages things all went different. Travelling Chinese salesmen and European gypsies trading their wares represented direct marketing in a way. The home party of the 1950s where customers gathered at the home of hostesses to see product demonstrations and socialize with friends was another instance. Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records, had used the term 'direct marketing' in a speech in 1967. So thus evolved direct marketing into what we have today, a highly organised and systematic sector that touches our day-to-day life in many ways. Well, that's not history, that's the present, the different aspects of which can be discussed in other posts.

Much more to come, from our team of bloggers here at 3D Organisation Ltd, just stay tuned....