Companies across the globe no longer prefer to stick with conventional ways of doing business, as people have started realising how important it is for them to go direct to prospective customers, to initiate a conversation, leading to a business deal.
Face-to-face communication does work more than an indirect means of communication; responses are quick and measurable - one can know what the customers need at the first place, and make product presentations up-front, and work on the comments and feedbacks received on the products.
In this era, of premium brands, customers would only go for products that are POPULAR with the masses (courtesy: effective marketing campaigns); and business units with limited budgets may often be in a fix, not knowing how to market or promote their products to a specific market segment.
3D Organisation Ltd uses the Human Commercial™ to raise brand awareness in various markets. Be it for residential marketing, event marketing, business-to-business marketing, or other, direct marketing is VERY effective!