Speaking about 3D Organisation Ltd will take you back to the history of the company. Agreed that history may sound boring to many; but as we had said in our last post, a small dose of history works good, for the intellect, for the mind. So let's see if we can try enrich your minds and do some good for your intellect.
This is not the history of 3D Organisation; this is the history of direct marketing, re-told from a layman's perspective. We have come a long way from the times of the travelling traders of the past who needed no database or technical support to go on with his trade. We are also almost past the era where it was all direct between the local seller and the local client- personal, informal and more friendly than business-like, though business was always done. We are now into the age of organised direct marketing, which itself is flourishing like an industry.
So, from the 21st century, from the age of 3D Organisation Ltd and many such direct marketing concerns, let's take a trip on a time machine back to 2000 BC and to Ancient Babylonia. The Code of Hammurabi, a monument of Babylonian law, had special clauses to protect the welfare and the integrity of the Babylonian direct seller, who was referred to as the 'peddler'. We should remember that early direct sellers – hawkers, peddlers, traders, itinerant merchants and caravans – were part of an ancient tradition and its origin was not just related to man need to sell and buy goods, but also to communicate. The early civilizations of Egypt, Syria, Babylonia and India were actually involved in trade. Greece was connected to the rest of Asia through caravan trade. People in Anatolia (today's Turkey) went about on donkeys selling cloth. There was much of direct selling in Athens in the 5th Century AD. There are references to travelling sellers and peddlers in works of literature too. Homer's mythic hero Ulysses posing as a travelling trader is one instance. In the 5th Century, there was the instance of the direct seller selling his wares from stalls and shops and also those sellers who travelled to different places and sold their wares. The 10th Century saw worldwide economic expansion happening and with the middle ages things all went different. Travelling Chinese salesmen and European gypsies trading their wares represented direct marketing in a way. The home party of the 1950s where customers gathered at the home of hostesses to see product demonstrations and socialize with friends was another instance. Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records, had used the term 'direct marketing' in a speech in 1967. So thus evolved direct marketing into what we have today, a highly organised and systematic sector that touches our day-to-day life in many ways. Well, that's not history, that's the present, the different aspects of which can be discussed in other posts.
Much more to come, from our team of bloggers here at 3D Organisation Ltd, just stay tuned....
This is not the history of 3D Organisation; this is the history of direct marketing, re-told from a layman's perspective. We have come a long way from the times of the travelling traders of the past who needed no database or technical support to go on with his trade. We are also almost past the era where it was all direct between the local seller and the local client- personal, informal and more friendly than business-like, though business was always done. We are now into the age of organised direct marketing, which itself is flourishing like an industry.
So, from the 21st century, from the age of 3D Organisation Ltd and many such direct marketing concerns, let's take a trip on a time machine back to 2000 BC and to Ancient Babylonia. The Code of Hammurabi, a monument of Babylonian law, had special clauses to protect the welfare and the integrity of the Babylonian direct seller, who was referred to as the 'peddler'. We should remember that early direct sellers – hawkers, peddlers, traders, itinerant merchants and caravans – were part of an ancient tradition and its origin was not just related to man need to sell and buy goods, but also to communicate. The early civilizations of Egypt, Syria, Babylonia and India were actually involved in trade. Greece was connected to the rest of Asia through caravan trade. People in Anatolia (today's Turkey) went about on donkeys selling cloth. There was much of direct selling in Athens in the 5th Century AD. There are references to travelling sellers and peddlers in works of literature too. Homer's mythic hero Ulysses posing as a travelling trader is one instance. In the 5th Century, there was the instance of the direct seller selling his wares from stalls and shops and also those sellers who travelled to different places and sold their wares. The 10th Century saw worldwide economic expansion happening and with the middle ages things all went different. Travelling Chinese salesmen and European gypsies trading their wares represented direct marketing in a way. The home party of the 1950s where customers gathered at the home of hostesses to see product demonstrations and socialize with friends was another instance. Lester Wunderman, who pioneered direct marketing techniques with brands such as American Express and Columbia Records, had used the term 'direct marketing' in a speech in 1967. So thus evolved direct marketing into what we have today, a highly organised and systematic sector that touches our day-to-day life in many ways. Well, that's not history, that's the present, the different aspects of which can be discussed in other posts. Much more to come, from our team of bloggers here at 3D Organisation Ltd, just stay tuned....
